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The Russian online job search portal SuperJob conducted a survey among its users on the topic of advertising with which Russian “stars” they trust the most.
The survey involved 1600 people from all federal districts of the Russian Federation over the age of 18, economically active.
According to the results, 71% of the 1600 respondents do not trust advertising, and 16% of celebrity advertising inspires confidence. Women are more gullible than men - 18% of them believe advertising with “stars”, among men only 14% are so gullible.
The “five” of the most popular commercials with Russian celebrities included:
- MTS advertising with Dmitry Nagiyev;
- Bank “Opening” with Konstantin Khabensky;
- Ozon with Dmitry Malikov and Polina Gagarina;
- “Sovcombank” with Sergey Bezrukov.
Also, the presence of Nikolay Drozdov in VTB advertising, Azamat Musagaliyev in “Megafon” advertising, Klava Koka in Gloria Jeans commercials and rapper Basta in Yandex.Market inspire confidence among the respondents.