In anticipation of the Novruz holiday, the Belet platform reminded users of the "Send a Gift" feature, which has been available in the mobile app since January 2026. The service allows users to send gifts to other platform users to pay for subscriptions.

This feature allows you to delight your loved ones with a digital gift. The funds sent can only be used by the recipient to pay for a subscription on the Belet platform.

Users can choose from fixed gift amounts of 50, 100, 200, and 500 manat. To send a gift, simply enter the recipient's mobile number registered in the app.

The company notes that during the Nowruz holiday, this feature can be a convenient way to congratulate friends and family by giving them access to the platform's content.