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Xiaomi's Redmi brand has reached a historic milestone by selling more than a billion smartphones in the last decade. This achievement was celebrated by Lu Weibing, a key executive officer of Xiaomi Group, who has played a crucial role in the success of the brand. Rambler reports this.
The history of Redmi began in 2013 when Xiaomi introduced a new product line focused on offering high-quality smartphones at affordable prices. This strategy proved successful and Redmi quickly became one of the most popular smartphone brands in the world.
In 2019, Xiaomi made a strategic decision to make Redmi an independent sub-brand, giving it more autonomy. This decision allowed Redmi to further expand its presence in the market and conquer new audiences.
To celebrate reaching the billion sales mark, Lu Weibing organized a special ceremony to thank key domestic supply chain partners who have played an important role in Redmi's journey over the past 10 years.