The "Täze Aý" group of companies has introduced a natural fruit confection (pastila) that contains no sugar, artificial colors, flavorings, chemical preservatives, or starch. According to the company, the product retains only the natural flavor and sweetness of the fruit; it is made using carefully selected, ripe, vitamin-rich fruit.

Pastila is made from apples, pears, bananas, oranges, tangerines, and peaches. The fruit undergoes a multi-stage cleaning and washing process, after which it is ground into a purée using specialized equipment. The company claims that this process preserves the natural structure of the fruit.

A key stage in the production process is gentle drying at a temperature of 40–55 °C. According to the manufacturer, this method helps preserve vitamins C, A, and B-complex, as well as potassium, magnesium, and iron, within the product. The finished fruit leather is cut into individual portions and packaged in eco-friendly containers that provide protection against moisture and air.

«Täze Aý» believes that, due to the absence of sugar, the product is suitable for those who are on a diet, engage in sports, or monitor their blood sugar levels. According to the company, the pectin and fiber found in the fruit support the digestive system. The fruit bars are recommended as a snack for schoolchildren, and as a source of quick energy—thanks to their fructose content—for people on the go, at work, or during a workout.

The manufacturer specifically highlights the benefits of certain fruits: according to their information, apples and pears support digestion, bananas benefit the nervous system, citrus fruits bolster the immune system, and peaches contain vitamin A and antioxidants.