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Täze Aý is gradually transforming ordinary fruit deliveries into a well-oiled system where every hour counts — from harvest to the arrival of the produce in shops across five regions of the country. This is no longer simply a matter of importing and delivering goods, but a carefully structured freshness chain in which a mistake at any stage results in a loss of quality.
Freshness as a standard, not a promise
The company’s guiding principle is simple: fruit must retain as much of its flavour, aroma and nutritional value as possible. To achieve this, it uses state-of-the-art refrigeration facilities and maintains strict control over the logistics chain — from the warehouse to the shop counter.
Temperature controls, transit times and storage conditions are managed to ensure that the produce reaches the customer in the freshest possible condition.
Comment from a market expert:
“These days, it’s not the one who imports the cheapest produce who comes out on top, but the one who imports the freshest. When it comes to fruit, that’s what makes all the difference,” notes one of the traders at the Ashgabat wholesale market.
Expanding its reach
Täze Aý currently supplies five regions across the country and is gradually expanding its presence. This helps to stabilise the product range and reduce seasonal stock shortages at retail outlets.
Logistics with no room for error
Every consignment undergoes a full quality control process: from the moment it is loaded until it arrives at the shop. We use optimised routes and a cold chain to minimise the risk of any loss of product quality.
It could be said that there is a simple rule at work here: if the fruit hasn’t arrived fresh, then the system needs to be reviewed.
Partnership and development
Täze Aý focuses not only on supplying produce but also on long-term partnerships with retail chains. The company offers a wide range of fruit at competitive prices, helping shops to expand the choice available to their customers.
Contact details:
+993 522 5 80 50
+993 71 92 40 60
