The Ministry of Health and Medical Industry of Turkmenistan, the Gurbanguly Berdimuhamedov Charitable Foundation for Assistance to Children in Need of Care, and UNICEF have launched a national campaign aimed at strengthening support for mothers in ensuring exclusive breastfeeding of their children for the first six months of life.

According to a UNICEF press release, the campaign will run until August and aims to increase access to reliable information on breastfeeding, develop counseling support for mothers, engage families and communities, and promote breastfeeding-friendly policies and working conditions.

The campaign's partners include primary health care institutions, the Women's Union of Turkmenistan, national media, opinion leaders on social media, private sector employers, and development partners.

According to the latest Multiple Indicator Cluster Survey (MICS), the country has achieved high rates of early initiation of breastfeeding. However, recent data highlights the challenges of maintaining exclusive breastfeeding practices. Exclusive breastfeeding for the first six months provides the baby with all the nutrients necessary for healthy growth and development.

"Mother's milk is the ideal food for a child, a source of health and maternal care. Breast milk provides complete nutrition, strengthens the immune system, promotes healthy growth and development, and protects against many diseases. "Breastfeeding benefits not only children, but also mothers and families," notes the statement from Vice President of the Charitable Foundation, Oguljahan Atabayeva.

The campaign's informational materials are already being distributed via social media and national television. Initial results indicate high audience engagement: the campaign videos have garnered over 15 000 views, and key messages are being actively shared online.

"Supporting breastfeeding is a shared responsibility," noted UNICEF Representative in Turkmenistan Jalpa Ratna. "Mothers need the support of not only health workers, but also fathers, grandparents, local communities, and employers." By creating supportive environments for breastfeeding at home, in health care settings and in the workplace, we can help more women continue breastfeeding and give more babies the healthiest start in life.”