On April 17, Ashgabat will host a conference dedicated to the role of corporate culture in business development. The event will be moderated by Jamila Kerimova, CEO of the Ish Nokady coworking center. The meeting is aimed at entrepreneurs, business owners, and HR professionals.

As the organizers note, many companies continue to invest in marketing and scaling, underestimating corporate culture as a key growth factor. This isn't about the isolated problems of individual employees, but rather a systemic management approach that directly impacts business performance.

At the conference, participants will explore the principles of creating a strong internal company environment, its impact on key performance indicators, and practical tools for building effective teams. Special attention will be paid to the application of these approaches in real-world business processes.

The event begins at 4:00 PM. Participation costs 500 manat.