Brand awareness is one of the key success factors for any company or enterprise. The higher the brand awareness, the greater the profit, this is a well-known truth. Entrepreneurs use a variety of tricks to increase brand awareness, attract as many representatives of the target audience as possible and reach the top. Both quite civilized and not very methods are used: aggressive advertising, spam, and the like.
Brand awareness helps increase sales because among the huge variety of products of the same type, preference is almost always given to something familiar. In the same way, a fan of one or another promoted brand is unlikely to run to look for a replacement for him, even among even more famous ones, if the quality of the product or service suits him. And, finally, a popular brand attracts the attention of those who have not yet become its regular customers more easily.
There are three levels of brand awareness:
- top of mind - the first brand name that comes to the mind of the consumer when mentioning any type of product. For example, jeans are almost always Levi Strauss, soft drinks are Coca-Cola, diapers are Pampers;
- brand recall - spontaneous recognition. The consumer mentions a well-known brand without seeing the logo, but simply listing the names of companies in a particular business segment. If you ask an ordinary person to list the most famous car companies, he will first of all remember Mercedes, BMW, Toyota and other global brands;
- brand recognition - the brand is recognized by the buyer at the sight of the logo or packaging with it.
Brand awareness is important both for start-up companies and for those who have been mastering the market for a long time. New companies appear every day, some of them become successful and are quite able to push out the “old-timers” if they do not make efforts to stay on the Olympus of sales. A well-known brand is more trusted by purchasers and customers, the promotion of the brand automatically adds points to its product.
There are several ways to measure brand awareness. First: track the number of visits to the site, reviews in social networks, mentions in the media.
The second way is to monitor the requests for which the brand is found on the Web - how many users type in the search engine the name of the company or the URL of the site. If there is a request for a brand name or website address, then the user is familiar with the brand.
Also, brand success can be reflected in the percentage of sales that occurred due to brand awareness. Another marker of the promotion and popularity of the brand is the number of impressions, clicks, screenings to the end (if we are talking about video content).
When developing a strategy to increase brand awareness or maintain awareness at the proper level, it is necessary to determine the target audience of the product, their attitude to the product and ways of interaction, as well as the ultimate goals of the campaign. Brand awareness methods are listed below.
Direct marketing - advertising in social networks, all types of media, outdoor advertising, Push notifications about promotions, new arrivals of goods, new services.
Contests and giveaways both online and offline.
The so-called “loyalty programs” - gifts, discounts and bonuses for regular customers.
Attracting well-known bloggers with a large audience, media personalities, experts in a particular field.
Sponsorship and charity, participation in events. Particularly good feedback can be obtained from participation in major sports competitions, cultural events - festivals, competitions.
Participation in economic events - international exhibitions, forums, conferences.
One of the most effective ways to increase brand awareness of companies is to publish about their activities in the electronic media. For Turkmen industrialists and business owners, Turkmenportal can become such an effective tool to increase popularity and recognition.
Wide audience coverage, popularity of the site among Internet users both in Turkmenistan and abroad, high rates of news readability in the category “Business” - all this together helps to increase the popularity of any company or enterprise and attract the attention of potential customers. Even a simple mention of the company's name on the pages of the site remains in the memory of readers and contributes to brand recognition.
However, not all electronic media are equally useful for brand promotion. It is important to choose a resource that has a good reputation, a large audience and a high level of trust from readers. Such a resource for Turkmen companies is Turkmenportal, which has been covering the cultural, business and entertainment life in Turkmenistan for more than 10 years.
Turkmenportal is not only a news platform, but also a developer of IT products such as mobile applications, websites and online services. Turkmenportal actively cooperates with public and private organizations, as well as with international partners.
According to statistics, Turkmenportal has more than 6 million views per month, and its pages on social networks occupy a leading position in terms of the number of users reached in Turkmenistan.
Publications about the activities of companies on the pages of Turkmenportal help to increase their recognition, attract new customers and partners, as well as strengthen the image and reputation. Turkmenportal offers various formats of cooperation: from news articles and interviews to promotional articles and banners. Turkmenportal is also ready to provide its IT services to create or improve websites and mobile applications of companies.
If you want to increase your brand awareness through Turkmenportal, please contact us by email info@turkmenportal.com or by phone (+993 65) 05 11 27.
We will be happy to discuss with you the possibilities of cooperation and offer the best solutions for your business. Turkmenportal is your reliable partner in the Internet world!
