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Argentine footballer Lionel Messi signed a contract with the Saudi brand Sayyar, becoming its ambassador. Snob.ru reports this with reference to the company’s press service.
The Sayyar brand published a video of Messi posing in traditional Arab men's clothing. According to the website, the price of a shemagh (men's headdress) is about 80 USD.
It is worth noting that in May 2022, Messi was appointed as Saudi Arabia's Tourism Ambassador. Previously, Cristiano Ronaldo refused this position, despite an offer of 6 million euros per year.