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Sergey Bondarchuk and Dmitry Nagiyev presented to the public a new commercial with an updated logo of the Russian company MTS, writes the “Zerkalo” website.
The MTS logo, which has become familiar to everyone for a long time (since 2006), in the form of a white egg on a red background (and since 2019, on the contrary, a red egg on a white background), has been replaced by a laconic red square, in which the letters MTS are inscribed around the perimeter. This time, the rebranding was carried out based on the results of opinion polls, the results of which showed that users associate the MTS brand not so much with an egg, but with red and white flowers.
MTS, which once started as a regular GSM operator, is now a whole ecosystem of digital products that fit well into everyday life and facilitate familiar activities.