Apple will hold a keynote event on March 4, 2026, according to 9To5Mac. The event will take place simultaneously in three cities: New York, London, and Shanghai. A live stream will be available for everyone to watch on the company's website, starting at 19:00 Ashgabat time.

According to MacRumors, the event will be held in the Apple Experience format, rather than the company's usual presentation format. The publication suggests the event will be "smaller" than Apple's traditional announcements.

According to 9To5Mac, several devices may be unveiled at the event: the iPhone 17e smartphone, a "budget" MacBook with an A18 Pro processor, a MacBook Air with an M5 chip, MacBook Pros with M5 Pro and M5 Max processors, as well as iPads with an A18 and an iPad Air with an M4. Apple has not yet officially confirmed these details.