Samsung Display announced it will showcase a 77-inch QD-OLED TV with a record-breaking peak brightness of 4500 cd/m² at CES 2026, which opens next week. This model addresses the key drawback of organic LEDs—low brightness—and is positioned as the brightest TV in its class.

The new product combines benchmark contrast and color reproduction inherent to QD-OLED technology. Samsung engineers achieved a breakthrough by optimizing the panel materials and structure, allowing the screen to surpass competitors in brightness without compromising image quality.

Artificial intelligence plays a key role in image processing: built-in algorithms analyze content in real time, automatically adjusting parameters for maximum visual impact. This makes viewing more immersive, especially in brightly lit rooms.

The presentation will take place at Samsung's CES 2026 booth, where visitors will be able to see the new product in action. The technology is expected to be used in premium TV models from the company's partners.