The Turkmen company "Ussat Sürüji" has introduced a new service, KidsWay, offering professional child support from home to school, preschool, activities, and other destinations. The service is designed for working parents and families concerned about their children's safety while traveling. Lola Nurnazarova, Deputy Director of Service Development, spoke about the company's new initiative.

— Lola, tell us what KidsWay is and who is this service suitable for?

KidsWay is a professional child care service that provides door-to-door and back transportation. We accompany children to school, kindergarten, clubs, sports clubs, events—anywhere they need transportation. This service is ideal for working parents who can't always drive their child in person, for families without a car or with limited time, and, most importantly, for those who care about their child's safety and comfort at every step of the way.

— What support options do you offer?

We offer a variety of options: walking assistance for short trips, bus assistance as a cost-effective option for regular trips, taxi assistance—fast and convenient, and door-to-door premium car assistance with a personal driver. We also provide breakfast en route, SMS notifications for parents at every stage of the trip, and tailored accommodations for each child.

— Tell us more about accompanying on the bus.

This is an excellent option for parents who are unable to accompany their child in person and don't have the means to hire a car and driver. It's significantly more cost-effective than taking a taxi or a personal car. We assign an experienced chaperone who picks up the child from home. Together, they walk to the bus stop, where the chaperone assists with tickets, boarding, and disembarking. Upon arrival at the school, the chaperone hands the child over to the teacher and informs the parents of their arrival.

— What are the responsibilities of the accompanying person?

— The escort holds the child's hand when crossing roads and in crowded places. On the bus, they provide the child with a seat and monitor their behavior—ensuring that the child doesn't lean out the window or lean against the door, and that personal belongings are kept safe. On the way back, they help ensure the child hasn't forgotten anything in class, doesn't buy anything without parental permission, and doesn't deviate from the route.

— How will parents know that everything went well?

We regularly inform parents via SMS at every stage of the journey—when their child boards the bus, arrives at school, and so on. Parents are always aware that their child is safe.

— You mentioned that the chaperone teaches the child independence?

"Yes, it's very important. Our goal is to help parents free themselves from the daily hassle of dropping off and picking up their child. Our chaperone explains to their child daily how to pack properly, navigate the route, what safety precautions to follow on the bus and on the road, and what to do if they miss a stop. All this helps the child quickly learn to ride independently."

— What kind of feedback do you receive from parents?

Parents report feeling calm and confident. Many say the service helps save time and stress, especially in the morning. Our chaperones are always available and ready to promptly inform parents of any important matters.

— How to order the service?

It's simple—just call us at +993 71 65 98 58 or send us a message via messenger and fill out an online application. We'll find a companion and organize everything quickly and reliably.