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An unusual wedding trend is gaining popularity in the United Arab Emirates: newlyweds are increasingly choosing to exchange luxury watches instead of traditional wedding rings. Experts believe that watches can become a new symbol of eternal love in the modern world, reports russianemirates.com.
Watches attract couples with the possibility of personalization: you can choose a unique dial design, materials, inlay with precious stones and add special engravings. Additionally, watches are seen as an investment and a family heirloom.
According to the Deloitte Swiss Watch Industry Insights 2024 report, about 40% of respondents often purchase Swiss watches as gifts for special occasions, including weddings. Often such gifts are given to newlyweds by their families.
Although the tradition of giving diamond engagement rings, which began in 1948, is still popular, demand for classic engagement rings is declining. Experts say collecting watches may be more attractive than buying diamonds because of the lower risk of purchasing a flawed or synthetic stone.