The New York Post named creamy yellow the most fashionable color of summer 2024, Lenta.ru reports.

Stars such as Hailey Bieber, Emily Ratajkowski and Sabrina Carpenter have repeatedly shone in public in outfits of this delicate shade.

Popular online retailer Asos has seen a 98% increase in requests for creamy yellow items.

Fashion experts attribute the popularity of this shade to the “quiet luxury” trend, where pastel colors dominate the wardrobe.

Creamy yellow can already be found in the collections of brands such as Abercrombie, Reformation, Artizia and Sezane.