Until recently, fashion dictated strict rules to women: they must always be impeccable, look fresh and young. Signs of fatigue, sleepless nights or age were considered unacceptable. However, a new generation of women refuses to follow these standards. They claim that the modern pace of life leaves no chance to look perfect, and circles under the eyes are normal.

The fatigue trend originated in the world of high fashion. One of the celebrity makeup artists showed a simple technique that creates light circles under the eyes, as if you were a little sleep deprived. To do this, the specialist used a dark concealer in the inner corner of the eye.

The trend was immediately picked up by celebrities. Kylie Jenner, Jennifer Lopez, Kim Kardashian show the world their dark circles under their eyes. And soon instructions for creating “tired makeup” appeared in the glossy magazine.

The public reacted to the trend in different ways. Someone took it with joy, because now you don’t have to waste time and money on disguising dark circles. Others believe that the point of cosmetics is to make us better, and new trends interfere with this.

Resource: “Rambler” with reference to Eva.ru