An online training on the use of advanced information and marketing technologies in trade is being held in Ashgabat from November 23 to 27, according to a UNDP press release.

The training was organized within the framework of the joint project of the United Nations Development Program (UNDP) and the Ministry of trade and foreign economic relations of Turkmenistan "Strengthening the trade potential of Turkmenistan".

The event is attended by 32 representatives from the Ministry of trade and foreign economic relations, the State commodity exchange, the chamber of Commerce and industry, the Union of Industrialists and entrepreneurs and the Ministry of Finance and economy of Turkmenistan.

The training is aimed at promoting domestic retail and wholesale trade, as well as expanding the export potential of Turkmenistan by improving the skills of national specialists working in the country's trade sector.
International expert Mr. Ravinder Raina:

"Digitalization and the use of advanced technologies are becoming increasingly important. The current global pandemic has further proven the need for such advanced information technologies. Despite the pandemic, trade needs continue to grow in order to ensure the supply of essential goods and the stable functioning of the global economy."

Mr. Ravinder Raina, who has many years of experience in training and advising public and private organizations around the world, introduced participants to international best practices in the use of information and communication technologies in trade. He also reviewed the market approach to marketing, marketing strategy, e-Commerce concepts, transaction flows in e-Commerce, global trends in e-Commerce, features of business models, marketing tools

in e-Commerce, strategic foundations of e-Commerce and programs for the development of e-Commerce.

"The topic of online training is relevant, as the world community is increasingly switching to the use of advanced information and marketing technologies in domestic and international trade," he said.

Within the framework of the joint project, UNDP seeks to strengthen the trade sphere in Turkmenistan by attracting international best practices, experienced specialists and consultants from all over the world. To this end, a number of activities were planned to increase the capacity of national trade experts and specialists of the Ministry of trade and foreign economic relations of Turkmenistan and other relevant national trade organizations.