Starting with the 2027/28 season, Turkish Airlines will become the shirt sponsor for the men’s, women’s, and youth teams of the English football club “Liverpool”. The airline’s logo will appear on the jerseys of all the club’s squads beginning in June 2027.

Turkish Airlines CEO Ahmet Olmuştur described “Liverpool” as one of the most recognizable and respected clubs in the world of football, boasting an outstanding history and a massive global fanbase. "It gives us great pleasure to see our name appear on one of the most iconic jerseys in world sports." "As the airline flying to the highest number of countries in the world, connecting people, cultures, and continents lies at the heart of our identity. This partnership brings together two global brands distinguished by their international reach, commitment to excellence, and ability to inspire millions of people around the globe," he noted.

“Liverpool’s” Commercial Director Ben Latty described the agreement as a landmark moment for the club. "We are delighted that Turkish Airlines will become our principal club partner from June 2027," he said.