The Russian film studio “Soyuzmultfilm” intends to offer Turkmen companies the opportunity to produce products under its well-known brands. Yulia Golova, head of the studio's licensing department, announced this to journalists on the sidelines of the international exhibition and fair "Kids Expo: Everything for Children."

According to her, the studio is ready to license characters from the "golden collection" to Turkmen manufacturers—specifically, "Hedgehog in the Fog," "Winnie the Pooh," and others—for food, beverage, and cosmetics products. A series of meetings with the Turkmen side are planned for the exhibition to discuss the details of cooperation.

As a “Soyuzmultfilm” representative noted, the studio's active development of licensing began in 2018, when the goal was to create an entire "universe" around famous characters—their presence not only in cartoons but also in merchandise, parks, and various events. Today, the studio has eight development areas and its own television channel, "Multilandia."

The parties also plan to discuss the possibility of screening “Soyuzmultfilm” cartoons in Turkmenistan and the participation of Turkmen animators in Russian film festivals.

The international exhibition and fair "Kids Expo: Everything for Children" will run in Ashgabat until August 22. It is organized by the Chamber of Commerce and Industry of Turkmenistan and Turkmen Expo. More than 100 exhibitors, including local and international companies and organizations, are participating in the event.