Born from MythBorjomi was discovered by a wounded deer escaping a hunter. Since then, everyone from Yuri Gagarin, Andrei Tarkovsky to countless Tzars have sought Borjomi’s power.

For 130 years the mythical spring of Borjomi has rejuvenated over 200 million people all over the world, giving it a rich role in eastern folklore. The campaign pay-off Live Water, Live Legend captures this living, breathing folklore about the life-giving water that rejuvenates your body, mind and soul.