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Non-professional models, as well as girls with disabilities and developmental disabilities, took part in the inclusive advertising campaign of the new collection of the world-famous underclothes brand Victoria's Secret, along with top models, reports daily.afisha.ru.
The first model in the history of the brand with Down syndrome was Puerto Rican Sofia Jirau. The girl became the face of the brand's inclusive collection. The promotional shoot also featured older models Marie-Anne Elizabeth and Jaylene Matthews, physically challenged model Miriam Blanco, and more.
Since the late 2010s, after several scandals, the Victoria's Secret brand has experienced drop in sales. After a series of accusations and the loss of part of the revenue, the company switched to an inclusive presentation of its product.