Login
Chinese company Pop Mart, which specializes in the production of collectible toys, demonstrated record financial results in the first half of 2025. According to the company's reporting, profit increased by 397% compared to the same period last year and amounted to 4,7 billion yuan, writes vc.ru.
The company's revenue for the reporting period increased by 204% year-on-year, reaching 13,9 billion yuan. A significant share of the total revenue came from sales of Labubu toys, at about 4,8 billion yuan.
Pop Mart's main sales market remains domestic: revenue in China for the first half of the year amounted to 8,3 billion yuan, which is 2,4 times higher than the previous year's figures. At the same time, the international business showed even more dynamic growth - revenue from overseas sales increased fivefold to 5,6 billion yuan.
Pop Mart is known for its “blind box” business model, where customers don't know in advance which figurine they'll receive from the collection. Labubu toys have been on the market since the mid-2010s, but gained mass popularity in late 2024 after American singers and K-pop artists posted them on social media.