Ticket sales for Jennifer Lopez's This is Me... Now tour have failed. Tickets can be purchased on reseller sites for as little as $10, which is cheaper than a cap from the singer's merch. Go.zvuk.com reports this.
The star has faced extremely low demand and has already canceled several concerts.
Tour organizer Live Nation, according to the Daily Mail, recommended Lopez's manager Benny Medina cancel all 30 concerts, but the singer refused.
“Live Nation is very concerned about the situation. They don't want J.Lo to perform to half-empty houses, but she's too proud to cancel the tour. It is not possible to convince her,” says the insider.
The singer also added to the tour announcement a promise to perform her best hits, but there are still many empty seats at the venues, and the tour starts on June 26.
Experts believe that the reason for the failure lies in unsuccessful marketing.
The This Is Me... Now project, which includes not only a tour, but also an album of the same name and a documentary film, is built around the love story of Jennifer Lopez and her husband Ben Affleck. However, now this novel does not arouse such interest among the public as in the 2000s.
