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Starting from March, owners of Telegram channels will receive up to 50% of advertising revenue in cryptocurrency, Pavel Durov said. The Telegram advertising platform will open in 100 new countries, which will permit channel owners to earn income from advertising. The TON blockchain will be used for financial transactions, and channel owners will receive toncoin.
The monthly traffic of Telegram channels is 1 trillion views, now only 10% of them are monetized through advertising.
The new monetization system will permit Telegram channel owners to receive additional income. The number of advertisers is expected to increase due to the opening of the platform in new countries and the popularity of Telegram as a platform for advertising is expected to grow.