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Fashion house Dior has released a fragrance for babies at an adult price

10:5515.11.2023
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The French fashion house Dior presented Bonne Étoile eau de toilette for babies. The price of the bottle is 230 USD, writes “AiF”.

The fragrance was created by Dior creative director Francis Kurkdjian and does not contain alcohol. It consists of notes of pear, rosehip and white musk.

The perfumer said that Bonne Étoile is a revival of the fragrance, the production of which was discontinued in the 70s of the last century. He also admitted that he had long wanted to return to the Baby Dior line.

Despite the fact that eau de toilette is intended for little ones, its price is significantly higher than the cost of most fragrances for adults. For example, the company's bestseller Dior Sauvage can be purchased for 145 USD.

Dior is confident that the new product will find its admirers.

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