The founder of outdoor apparel maker Patagonia, the billionaire Yvon Chouinard donated his company to fighting climate change. The creator of one of the world's most successful brands in the field of sports and outdoor clothing, donated the company to a uniquely structured trust and non-profit foundation designed to direct all the company's profits to save the planet, reports gazeta.ru.
“Earth is now our only shareholder”, is said in the company’s official announcement: “All income money into forever will go to our mission on saving our planet”. Due to its ecologic projects, the founder of famous Patagonia brand, the legend of the American alpinism Yvon Chouinard become “a green conscience” the outdoor industry.
