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The world leader in the production of ketchup, Heinz Tomato Ketchup, together with the design company Lick, have released a ketchup-colored paint that repeats the color of the world-famous Heinz tomato sauce, writes Gazeta.ru.
The new shade is called Red HTK 57. The new product has been released in limited quantities so far.
“Red has the longest wavelength of all the colors in the spectrum. It is the first color we see and feel that evokes a physical reaction in us. HTK Red 57 is such a vibrant and inviting color with richness and depth that gives it a timeless appeal in the home”, - said a Lick spokesperson. He also noted that the color of paint associated with ketchup subconsciously affects appetite.