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Türkiye has made a real breakthrough in the field of television, overtaking countries such as Korea, Mexico and Brazil in the export of TV series, and taking an honorable third place after the USA and Great Britain. Beyazperde.com reports this with reference to The Economist.
According to analysts, it all started with the series “The Magnificent Century” in 2011, which not only won millions of hearts around the world, but also paved the way for other Turkish series.
Global demand for them soared 184% from 2020 to 2023, while Korean dramas saw growth of “only” 73%.
In 2022, Turkish TV series export revenue generated 600 million USD, and some experts predict it could soon reach a billion.
Spain, Saudi Arabia and Egypt became the largest importers of Turkish TV series in 2023.
Having become accustomed to the drama of telenovelas, Spaniards and Latin Americans enthusiastically perceive the emotional richness of Turkish series, which determines their loyalty to this genre.
Mesmerizing landscapes, beautiful costumes, fascinating stories - all this makes Turkish TV series a real phenomenon and wins the love of viewers around the world.