Hollywood actor Bruce Willis sold the rights to his image to create digital twins using deepfake technology. He became the first actor to use this option. The image of the “hard nut” went to an American company called Deepcake.

Now the actor's deepfakes can be used even more often in advertising, TV shows and movies, reports secretmag.ru. let us remind that earlier Bruce Willis ended his acting career for health reasons. Relatives of the actor did not hide his condition, explaining this by Willis' love for the fans.